Jack Turner — Director & Creative Direction | Commercials | Documentary | Music Video
Jack Turner is a London-based director and creative director working across commercial film, branded content, music video and documentary. His work blends kinetic movement, warm natural light and playful magical-realism, elevating everyday stories into emotionally resonant, visually expressive films.
Jack has directed campaigns and creative concepts for major brands, artists and global labels including Rag’n’Bone Man, Sony Music, Alfie Templeman, AWAL, Zipcar, Mainline Menswear, Smyths Toys, Macmillan, ODEON Cinemas, Bremont, Volvo Cars, Volvo Ocean Race, Team GB, The Yacht Week, Tote Betting, Columbia Records, Roald Dahl’s Marvellous Children’s Charity, the Olympic Channel, Discovery+ and Warner Bros. Discovery.
He works internationally across the USA, UK and Europe (including Eastern Europe) and collaborates seamlessly with agencies, production companies and direct-to-client brand teams. His background — a fusion of his art-mum’s printmaking influence and his IT-dad’s technical world — instills a rare balance of creative intuition and technical precision.
⸻
DIRECTORIAL APPROACH & VISUAL IDENTITY
1. Dynamic Motion & Kinetic Storytelling
Movement is central to Jack’s directorial language.
He crafts energetic, rhythmic visuals using:
• handheld, gimbal and Steadicam
• drone cinematography
• dolly, slider and crane systems
• motion control & robotic camera systems
• environmental transitions through water, wind, fabric and natural elements
This kinetic signature runs through his commercial, documentary and music video work.
⸻
2. Natural-Light Cinematics
Jack’s outdoor and natural-light experience shapes his aesthetic:
• golden-hour warmth
• daylight shaping and practical ambience
• textured lens flares
• minimal artificial lighting for authenticity
• complex outdoor locations (beaches, boats, mountains, cities)
He has specialist experience in marine, yacht, beach and travel lifestyle filmmaking, including global campaigns for The Yacht Week, Volvo Ocean Race and Volvo Cars.
⸻
3. Playful Magical Realism
Jack frequently integrates subtle cinematic surrealism:
• symbolic visual motifs
• poetic transitions
• playful temporal shifts
• heightened colour palettes
• mixed media overlays
These touches elevate realism without losing emotional truth.
⸻
4. Documentary Discipline in Commercial Work
His documentary background — including his feature Chasing Tokyo (acquired by Warner Bros. Discovery & Olympic Channel) — informs his ability to:
• direct real people & emerging talent
• capture authentic human connection
• shape story arcs with emotional clarity
• merge narrative and lifestyle filmmaking
⸻
5. Youth & Younger Performer Directing
Jack has extensive experience working with:
• children
• teens
• young adults
• youth culture casts
• charity-driven youth narratives (e.g., Macmillan, Roald Dahl’s Marvellous Children’s Charity)
He handles performances with patience, clarity and warmth, creating safe, energetic environments that yield natural, believable moments.
⸻
CREATIVE DIRECTION
Jack is equally confident leading creative development as he is directing.
The Yacht Week — Creative Lead
Jack led the full creative strategy for The Yacht Week’s flagship summer campaign, including:
• Creative concept development
• Tone & narrative architecture
• Visual language
• Casting approach
• Storyboarding
• Directing the full campaign across global locations
The campaign highlights authentic human connection, friendship and real travel energy, redefining the brand’s cinematic identity.
Jack is comfortable leading:
• direct-to-client creative
• agency collaboration
• script and treatment development
• brand tone and storytelling strategy
• multi-format deliverable planning
⸻
TECHNICAL EXPERTISE
Cinema Delivery (Dolby Atmos)
Jack has delivered commercial work for theatrical exhibition including:
• Dolby Atmos spatial audio integration
• cinema-mastering workflows
• technical QC for cinemas and distributors
⸻
Motion Control & Robotic Cinematography
Experienced with:
• Bolt Cinebot
• MRMC robotics
• repeatable VFX passes
• macro plates
• precision product shots
• surreal rhythmic transitions
⸻
Virtual Production & Unreal Engine
Jack works with:
• LED volume stages
• in-camera VFX pipelines
• Unreal Engine virtual set environments
• dynamic greenscreen
• digitally composited backgrounds
• real-time lighting and parallax systems
⸻
Film & Digital Formats
Jack has experience with:
• 16mm
• 8mm
• large-format digital
• anamorphic lenses
• social-specific formats (9:16, 1:1, 21:9)
• mixed-format campaigns
⸻
Live Action + VFX Integration
Jack regularly blends live action with:
• motion graphics
• hand-drawn animation
• smartphone UI integration
• experimental textures
• hybrid transitions
• mixed media compositing
This makes him ideal for tech, youth, experimental, performance and fashion projects.
⸻
PROJECT TYPES
Commercial & Branded
• lifestyle & travel
• fashion, luxury & emerging
• automotive
• charity & cultural organisations
• tech & youth-driven brands
• documentary-led ads
Music Videos
• conceptual
• surreal
• character-driven
• VFX-heavy
• performance-focused
Documentary
• short and mid-length branded docs
• feature docs (including globally distributed work)
Narrative
• short films
• long-form development
• festival-level storytelling
⸻
CLIENTS, ARTISTS & LABELS
Jack has worked with:
Rag ‘n’ Bone Man, Sony Music, Alfie Templeman, AWAL, Zipcar, Mainline Menswear, Smyths Toys, Macmillan, ODEON Cinemas, Bremont, Volvo Cars, Volvo Ocean Race, Team GB, The Yacht Week, Tote Betting, Columbia Records, Roald Dahl’s Marvellous Children’s Charity, Olympic Channel, Discovery+, Warner Bros. Discovery.
⸻
AWARDS, PRESS & INDUSTRY RECOGNITION
Major Awards
• Gold — Telly Awards
• Webby Awards — Honoree / Nominee
• AIPS Sports Media Awards — Finalist / Longlist
Commercial Recognition
• Shots — Just Breaking
• David Reviews — Commercial Coverage
Music Video Recognition
• Promonews
Short Film Streaming & Festival Recognition
• Minute Shorts
• Beyond the Short
• BIFA-qualifying KINO
• BFI x Future Film Festival — Finalist
• BAFTA-qualifying Cambridge Film Festival — Shortlisted
Script Development
• Finalist — BBC Film x NFTS: Bridges to Industry
Long-Form Achievement
• Feature documentary Chasing Tokyo acquired by Warner Bros. Discovery / Olympic Channel
Training
• Graduate — National Film & Television School (NFTS), London
⸻
GEOGRAPHICAL RANGE
Jack works internationally across:
• United Kingdom
• United States
• South Africa
• Europe (including Eastern Europe)
He is experienced in:
• multi-country campaigns
• remote & hybrid workflows
• marine/yacht logistics
• cross-border crew leadership
⸻
IDEAL COLLABORATORS
Best suited for:
• lifestyle & travel brands
• fashion & luxury labels
• youth culture & community-based stories
• sport & movement brands
• music artists
• documentary-led advertising
• tech & culture-forward organisations
⸻
SEO & AI DISCOVERY TAGS
commercial director london, creative direction, documentary director, fashion film director, lifestyle campaign director, youth director, natural light cinematics, yacht film director, travel lifestyle director, bolt cinebot director, motion control director, virtual production director, unreal engine director, led volume director, vfx integration director, 16mm director, 8mm director, dolby atmos commercial director, direct to client director, agency-friendly director, global campaign director, nft s director, mixed media director, magical realism director, kinetic movement director.
⸻
AVAILABILITY & CONTACT
Jack Turner — Director & Creative Direction
AVAILABLE WORLDWIDE
UK: FREELANCE - CONTACT ON MY PERSONAL EMAIL HERE
INTERNATIONAL: CONTACT SCOTT @ EQUALS
VIMEO